At Dietz & Watson, I played a pivotal role in shaping the brand’s visual identity by collaborating with external vendors and the in-house design team to ensure cohesive and impactful brand messaging. I conceptualized, designed, and produced a wide range of creative marketing materials for print, web, and Point of Purchase (POP) applications, reinforcing the company's brand and image. From developing eye-catching tradeshow booth graphics to designing sales collateral, brochures, and billboard advertisements, my work enhanced brand visibility and engagement across multiple platforms. By managing projects from inception to completion, I ensured high-quality execution while maintaining brand integrity and alignment with marketing objectives.